In a major rebranding move, the Zomato board has approved a name change to Eternal Ltd, as announced by CEO Deepinder Goyal. The transformation marks a new chapter for the food delivery giant, signaling its ambition to expand beyond food tech and establish a diversified business identity.
Zomato, founded in 2008, has grown into one of India’s leading food delivery and restaurant discovery platforms. However, this name change has sparked curiosity about the company’s future direction, expansion plans, and strategic goals. Let’s take a closer look at what this move means for Zomato, its investors, and its users.
Why Is Zomato Changing Its Name?
Deepinder Goyal, the CEO of Zomato (now Eternal Ltd), revealed that the name change is part of a broader vision to expand into multiple sectors beyond food delivery. The rebranding suggests that the company aims to position itself as a multi-business conglomerate, offering a range of services beyond its core offerings.
🚀 Expansion Beyond Food Delivery – Over the years, Zomato has diversified into multiple business verticals, including grocery delivery (Blinkit), intercity food delivery, and restaurant loyalty programs. The name Eternal Ltd reflects its long-term vision to become more than just a food-tech company.
💡 A Fresh Brand Identity – A new name gives the company flexibility to introduce new services, innovate, and venture into new industries without being restricted by its original branding.
📈 Global Aspirations – The name “Eternal” may also indicate Zomato’s desire to establish itself as a long-term global player in technology and commerce.
This move aligns with a growing trend among tech-driven companies to broaden their scope, similar to how Facebook rebranded to Meta or how Google became Alphabet to manage its multiple businesses.
What Will Change for Zomato Users?
For millions of Zomato users across India, the rebranding will not impact daily operations—food delivery, restaurant listings, and other services will continue as usual. However, customers may notice new branding, a redesigned app interface, and a potential expansion of services in the future.
✅ No Immediate Changes to Food Delivery – Users can still order food, access restaurant ratings, and use Zomato Gold without disruptions.
✅ Possible Expansion of Services – The company might introduce new services, loyalty programs, and features under the Eternal Ltd umbrella.
✅ Rebranding Across Platforms – The Zomato app and website will gradually reflect the new brand identity, with updated logos and visual elements.
For now, Zomato remains the same trusted platform for food lovers, but its long-term strategy could bring new offerings that extend beyond the food industry.
What Does This Mean for Zomato Investors?
The name change to Eternal Ltd may influence investor sentiment, especially in the stock market. Here’s how it could impact shareholders:
📊 A Strategic Move to Attract More Investors – Rebranding could help position Zomato as a broader tech-driven company, attracting new investors looking for diversified businesses.
📈 Stock Market Reaction – Investors are closely watching how this change affects Zomato’s stock performance. If the company executes its expansion plans successfully, it could lead to long-term value creation.
💰 Growth Beyond Food Delivery – By expanding into grocery, logistics, and other services, Eternal Ltd aims to reduce dependence on food delivery revenues, making it a more resilient business.
While some investors may be skeptical about the move, others see it as a strategic shift toward long-term sustainability.
Zomato’s Journey from Food Tech Startup to Eternal Ltd
Zomato has had an incredible journey since its inception. Here’s a look at its evolution over the years:
📍 2008 – Founded as “Foodiebay,” a restaurant listing platform.
📍 2010 – Rebranded as Zomato, expanding its services across India.
📍 2015 – Entered the food delivery space, competing with Swiggy.
📍 2020 – Acquired Uber Eats India, strengthening its market share.
📍 2021 – Zomato IPO launched, making history in Indian tech.
📍 2022 – Acquired Blinkit (formerly Grofers) to enter the quick-commerce market.
📍 2024 – Announced rebranding to Eternal Ltd, signaling broader ambitions.
From a restaurant discovery platform to a multi-service tech giant, Zomato’s transformation into Eternal Ltd marks the next big leap in its business journey.
Will Competitors Be Affected?
Zomato’s rebranding could impact the competitive landscape in the food tech and quick-commerce industries.
🍔 Swiggy vs. Zomato (Eternal Ltd) – Swiggy remains Zomato’s biggest rival in food delivery, but Zomato’s move could mean a larger, diversified business strategy.
🛒 Quick-Commerce Battle (Blinkit vs. Zepto) – Blinkit (owned by Zomato) is already competing with Zepto and Instamart. The Eternal Ltd branding could strengthen Blinkit’s market presence.
🚀 New Sectors – If Eternal Ltd enters logistics, e-commerce, or fintech, it could face competition from new players like Flipkart, Amazon, or Paytm.
Zomato’s move to reposition itself as a multi-sector company will force competitors to rethink their strategies as well.
What’s Next for Eternal Ltd?
While the company has not yet revealed the full scope of its future plans, here are some possible growth areas:
🔹 Fintech Services – Introduction of digital wallets or BNPL (Buy Now Pay Later) features.
🔹 Logistics & Hyperlocal Services – Expanding into last-mile delivery and supply chain solutions.
🔹 Cloud Kitchens & D2C Brands – Strengthening its food production business.
🔹 AI-Powered Personalization – Leveraging AI to enhance customer experience.
With a new name and a broader vision, Eternal Ltd could transform into a tech-driven powerhouse, offering services beyond food and grocery delivery.
Conclusion: A Bold Step into the Future
Zomato’s decision to rebrand as Eternal Ltd is a significant step toward long-term growth and diversification. While food delivery remains its core business, this move signals its ambition to explore new opportunities and expand beyond the traditional boundaries of a food tech company.
For users, investors, and competitors, this rebranding marks a turning point in India’s startup ecosystem. Whether this transition will be successful or not depends on how effectively Eternal Ltd executes its future strategies.
One thing is certain: Zomato has redefined itself, and the journey ahead will be one to watch!